��֯�Ĺ�Ӧ��ս��Эͬ��̽�֣��£�

2012-8-14

2��2��Ӧ��ģʽ�µ�ս��Эͬ

��Ӧ��۵ķ�չ��ս��Эͬ�ĸ��ɵ��ҵ��չ��Ӧ��Ѿ��Ұ��ҵת�Ƶ��Ӧ��ˡ��г��ֻ�й�Ӧ��û��ҵ��ľ��ҵ��ҵ֮��ľ��ǹ�Ӧ��빩Ӧ��֮��ľ���ѹ�Ӧ��Ϊ��ȡ��ҵ�г��ĸ��Ϊս��ת�䡰��Ӧ��ϵ��ҵ��໥��Ϊ��һ��һЭͬ��Ӧ��ľ��ս�Բ��ľ��ӹ�Ӧ��Ŀ��ۺϼ��ҵ�ⲿ��Դ��ڲ��ս��Դ��Ѱ��Ӧ��ս�Ե�ƥ�䡢��Эͬ��ȡ��Ӧ��ơ�

��Ӧ��ģʽ�µ�ս��Эͬ˼��ζ�ţ��Ӧ��ս�Ժ��齫��Ϊ��Ӧ��֯�е�һ��Ա��ڹ�Ӧ��ͳ�Զ��ƶ��Լ��ս�ԣ�ʹ֮��Ϲ�Ӧ��չ��Ҫ��ҵ��ս�Թ��߲��ǹ��ؿ��ǵ��ҵ��о��Ӧ��ķ�չս�ԣ��ҵս�Թ��ְ�ܳ��Ҫ��ҵ��ս��⣬��Ҫ��ĵ��齨�໥��ϵ��໥�ٽ��Ĺ�Ӧ��֯��ɳ��ľ��ƣ��γ��ҵ��ͬ��Ӧ��ĸ�֡��ս��Ͼ��л��ԡ��ԡ�Э��ԣ��Ϊ��չ��ģʽ��Эͬ��ս��ͬ��ȷ��ԡ�ţ��ЧӦ��Ӧ�ӳٵȴ��ķ��գ��Ӧ��Թ�ͬս��Ŀ��Ϊ��߶��һ��Эͬ��Ӧ��еĸ��ڵ��ҵ�Լ��ҵ�ڲ��Ԫ�ڹ�Ӧ��ս�Ե�ָ��£��ض��ϵ��ϣ��ض��ϵ��ϰ��Э��һ�¡��໥ƥ�䡢��ƻ��Ӧ��ս�Ժ��ϵ��ϵ��Ͻ��ҵ��ܲ��Ĺ�Ӧ��ս��ЭͬЧӦ��ڹ�Ӧ��빩Ӧ��֮��ľ��У��ЭͬЧӦ�Ĳ��졣��

�ӹ�Ӧ��ֵϵͳ�ĽǶ��˵��ͨ��ս��Эͬ��Ӧ��еĸ��ڵ��ҵ��ܺ��ҵ�Ӽƻ��Ԥ��ƶ��ʼ��γ�ԭ��ϲɹ��Ӧ�̹��е�ս��ƥ��ԣ��Ӷ��ͻ��󡢼ӿ췴Ӧ�ٶȺͽ��ɱ�֮�䣬�ҵ�һ��ƽ��㡣ʹ��ֵ��ϵ��²�Ʒ�з��Ӫ�ˡ��г�Ӫ��ͻ��ȸ��ҵ��Լ�֧�ֲ��š��Ϣ��š��Դ��ŵȣ�ͨ��Ӧ��Э��໥Э��γ�һ��Ӧ��Эͬ��̡�

3 ��Ӧ��ս��Эͬ��֯��

3��1Э�̶Ի��

��Ӧ��ϵͳ��Ա֮�佨��Э�̶Ի��ʵ�ֹ�Ӧ��ս��Эͬ��֯��Ϊ��ҵ֮��ս�Բ��໥��Ӱ��Ľ��Է��Է�ʽ��Ϣ�Ĳ��Գ��Ժͺ�Լ�Ĳ��걸��ͬʱ��ڣ��ֱ�ӵ��¹�Ӧ��ĸ��Ϊս��Ԥ��ĳ�ͻ��ɱ��⡣Ҫʹ��໥Ӱ��Ľ��ڹ�Ӧ��Ŀ��֣��ڵ��ҵ��ս��ȡ��Ҫ�ڹ�Ӧ��ս�Կ��˼��У�Э�̶Ի��Ϣ��Գ��ĸ��Ӱ�졢��ս�Թ�ʶ��Ч;��Թ�Ӧ��ղ�Ʒ��ԵĹ˿��г��ݶ��Ӧ��Ŀ��ȡ��Ĺ��ף��ơ��໥֮��Э��ܵ��Ϣ��ͨ��Ӱ��ͬʱȡ��ڹ�ͨ��Ч�ʡ�Э�̶Ի��ԶԻ��ͨΪ�ֶΣ�ͨ��ͨЭ�̻�ȡս��һ��ƥ��ԣ�ͨ��ͻЭ�̽��Ԥ��ĳ�ͻ��Э�̶Ի��һ��ʱ�Ե�̸�У�Ҳ��һ��Լ��ԵĽ��ף��һ��֯�Ե��ƶȰ��Ϊģʽ��ҵ��Ӧ��ս�Թ��Ҫ��ݲ��빩Ӧ��ߵ��ճ̡�Э�̶Ի��ƵĽ��γ��֯�Ե��ƶȰ��ţ��ص��Ҫ�γ��빩Ӧ��ս��ЭͬҪ��Э�̵�ԭ��Э�̵ķ��;��Э�̶Ի��Ʒ�Ϊ��棬��ͨЭ�̶Ի��ƺͳ�ͻЭ�̶Ի��ơ��ͨЭ�̶Ի��ڹ�Ӧ��ս�Բ��Э�̻��ƣ��ּ��Ѱ��ʹ��ս�Թ�ʶ��ͻЭ�̻��ǹ�Ӧ��Э�̻��ƣ��Ҫ�ǽ��Ϊ�г��ֵĸ��ֳ�ͻ��⣬��Ч�ĳ�ͻ��ܹ��ǿ��Ӧ��ս��Э��ϵ��

3��2ЭԼ��ŵ��

Ѱ��׹�ϵ��ȶ��ͽ��׳ɱ��Ľ��ǹ�Ӧ��ҵս��Эͬ��ڶ��򡣹�Ӧ��Լ�Թ�Ӧ��Ч��ҪӰ�죬��Ż��Լ��ƽ��ķ��պ��棬�ٽ�ս�Ե�Эͬ�Լ��ҵ��ҵ���ļ��Э��ֵ�ý�һ��̽�֡��Ӧ��Ϊһ�֡��м��֯��ʽ��ڵ��ҵ��ĺ��Эͬ�γ��һ��һ��̶��г��Ƶ��ƶȰ��ţ��г��Ϊ�ȶ��Ľ��׹�ϵ�ͽϵ͵Ľ��׷��ã��ҵ֮��Э��Ĺ�ϵҲ��к��ص㡣��ʲ�ר��ҵ֮��Ժ��Эͬ��г��ȶ��׹�ϵ��ͽ��׷��á��ķɭ�Ѹ߱��׷��õľ��ع��Ϊ��һ��Լ�˵��Ϊ��裬��Լ��粻ȷ��ԡ��ʱ��ԵĲ��Ϊ��裻��ǽ��׹��̵��ά�ȵ��ԣ��ʲ�ר��ԡ��׵Ĳ�ȷ��Լ��Ƶ�ʡ��ص��½��׻�Ĳ�ȷ��Ժ͸��ԣ�ʹ��׷��ӣ�ʹĳ��ƶȰ��źͽ��׷�ʽ��ѡ��Ϊ��Ҫ��ҵ��ĺ��Эͬ��Ϊ��һ��µ��ƶȰ��ţ��˳Ӧ��ҵ��Լ�г��׷��õ��Ҫ��ͨ��Ϊ�ȹ̵ĺ��ϵ��Ӷ��ȶ�˫��ף��ǩԼ��ò��Լ��ա�

��Ӧ��ЭԼ��ŵ��Ӧ��г��׵ĺ�Լ��ƣ��ͬ��ϵʵ��Ҳֻ��Է�Χ��ʱ��׶ε�ЭԼ��Ч��Ҳ��Եġ��ڲ�ͬ�Ĺ�Ӧ��Ļ��ͻ��Χ�£�ЭԼ��Ŷ�ͬ��޵ģ��ȱ��εĻ��У��ЭԼ��Եķ�ʽ��ά��Э��󡣳��Լ��׵��Ĳ��취�Ŀ�ѡ;��Ǹ��ӡ��۸񱣻��ܹ��ҳ��Լ��ܵ��⣬��ֳ��Լͬ��Խ��Լ��͡��۸񱣻��ͬ��ò��ά��ں��˫��ͬ��档��Ӧ��ЭԼ��ŵ��һ�ֻ��֯��Ϊ��ڲ��Эͬ��ŵ��ЭԼ��ŵ��Ƶ�˼��ǻ��ں��͹�Ӧ��Ŀ��һ��ȡ��Ϊ��Ч�˷��ֲ��׺�Լ��Ч�Ⱥ��ŶȵĲ��⣬Ҳ�ܹ�ͨ��ɷ�ʽԼ��е��Ϊ��Լ��ʽ��ά��Э��ϵ��˷��˵��ͨ��ɷ�ʽԼ��ϵ��µı׶ˣ��ڿ�Ԥ��ǿ��Э��Ч�Ըߣ�Ӧ�Թ�Ӧ��Ĳ�ȷ��ƻ�ʧ�飻��ȫ��Ϣ��Ϣ�Գƣ��Ч��ǿ��Ӧ�Բ��ȫ��Ϣ��Ϣ��Գƣ��Ч�Լ��

3��3��ɻ��

��ɵĻ��Э��ǹ�Ӧ��ս��Эͬ�ı�Ҫ��Ӧ��ɻ��һ��Чʵ�ֵ�;��Ӧ��ͨ��ѡ��һ��µĻ��ƴٽ�ս�Ի��ϵ��Ӧ��ս�Ժ��ϵ��ڹ�ͬ�г�Ŀ��ͳ��ŵĻ��ϣ�ս��ϻ��š��໥�ȸ��ЭԼ��ͨ��Э�̲��Ӧ�仯��Ҫ�󡢿�Ԥ��ĳ�ͻ��Ч��;��ս��Э��ֵ��ͬ��ƺ͵��ս��Э��ա��ֻ��ڹ�Ӧ��ڲ��ҵ֮��ı߽��϶��˹��˫��ּۻ��۵Ļ��ڻ��ᣬ��Ϣ��͸��Ⱥ͹��ԣ��Լ�ϰ��Ħ��ͬʱΪ��г��ȷ��ṩ��;��

��ɻ��Թ��湲��Ϊ��Ϊ��ϡ��ҵ��Ĳ�ȷ��ԣ��ȫԤ��δ��ĺ�ͬʵ��ϵĲ��ܣ��Ҫͨ��Ź�ϵ��Ϊ��Լ��ֲ�ЭԼ�Ĳ��㣬��Ӧ�仯��Ҫ�󡣴�ʱ��Ƶ��£��Ϊ��Σ��ЧЭ��Э��ϵ��ӽ��ܣ��γ̶��Լ��߶��໥��γɡ�

4 ��

��Ӧ��һ��֯��ĸ��ϵͳ��ս��Эͬ��öԹ�Ӧ��֯��Ϊ��ҪӰ�졣Ҫ��ͳ��ҵս�Թ��ģʽ�¹�Ӧ��Ա֮��Ķ�Ŀ��ͻ�͸��Ϊս��µ�һϵ��⣬�γ��Ŀ��һ�µ�Э��ϵͳ��ӹ�Ӧ��ս��ʵ��Эͬ��Э�̶Ի��ơ�ЭԼ��ŵ��ơ��ɻ��ƹ�ͬ��ɴٽ��Ӧ��ս��Эͬ��֯��ơ�

�ο��ף�

[1]��ʿ��£��Ӧ��ڶ��棩[M]��е��ҵ��磬2006��147��

[2]��Сƽ��ʿ��һ��һ��һ�廯��ۺϼ��ɹ��֧��ϵͳ[J]ϵͳ��ʵ��2006��26[8]��86��90��

[3]��־��˻��갲ϵͳ��ѧ[M]��Ϻ��Ϻ��Ƽ��磬2000��8-10��176��

[4]��H��ߵ�Эͬѧ[M]��ΰ��룬�Ի�֮У��ѧ��磮1989��25��

[5]Ansoff H L Corporate Strategy��An Analytic Approach to Business Policy for Growth and Expansion��McGraw��Hill��New York��

[6]��衣��Ӣ��Σ�ЭͬЧӦ��ȡ�ķ�ʽ��;-��-[J]��ѧ��2004��10��47-50��

��߼�飺��Сƽ��1963һ��У��人�ˣ��ڴ�ѧ��ѧԺ��ڣ��ʿ��о��ϵͳ��ߡ��Ӧ��E-mail��bmxpshen@yahoo��com��cn��㶫��518000��

��Դ�� ��